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Don't Sell...Tell!
An opportunity I notice many small businesses overlooking is creating personal connections with their customers through social marketing....

Chris Cook
Dec 6, 20241 min read
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LET'S GET (RE)STARTED
This is an exciting moment for me with the launch of Chris Cook Communications - again. In July 2021, after launching my personal...

Chris Cook
May 8, 20242 min read
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IN DEFENSE OF TRAINED JOURNALISTS
I listened to Kim Mulkey's “defense” to the pending Washington Post story, including her collective critique of journalists and...

Chris Cook
Mar 26, 20242 min read
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MORNING DOSE OF GENUINE CUSTOMER SERVICE
Meet Bronwyn, a member of Transportation & Parking Services at Texas Tech and an attendant at the campus entrance stations. When I...

Chris Cook
Jan 23, 20241 min read
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NEED PR EXPERIENCE IN COLLEGE? VOLUNTEER.
Cliché alert, CoMC students! Think outside the box. This oft-overused phrase really is a simple way to look at gaining experience in a...

Chris Cook
Jun 8, 20213 min read
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THE INTERVIEW AS AN OPPORTUNITY
In 2015, I had the privilege to address attendees of the NFL-NCAA Coaching Academy in Louisville. I presented on the interview process...

Chris Cook
Feb 19, 20212 min read
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TO ASK A QUESTION OR TO QUESTION? THAT IS THE QUESTION
I came across a piece written by Aja Frost in The Muse about leaders asking questions. She describes how she felt her role as a leader...

Chris Cook
Jan 8, 20212 min read
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