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CHRIS COOK
COMMUNICATIONS
Media Center
Welcome to the media center. Here, I share thoughts and engage with others on a wide array of topics. I hope you get something from these as well.
Don't Sell...Tell!
An opportunity I notice many small businesses overlooking is creating personal connections with their customers through social marketing....
Chris Cook
LET'S GET (RE)STARTED
This is an exciting moment for me with the launch of Chris Cook Communications - again. In July 2021, after launching my personal...
Chris Cook
IN DEFENSE OF TRAINED JOURNALISTS
I listened to Kim Mulkey's “defense” to the pending Washington Post story, including her collective critique of journalists and...
Chris Cook
MORNING DOSE OF GENUINE CUSTOMER SERVICE
Meet Bronwyn, a member of Transportation & Parking Services at Texas Tech and an attendant at the campus entrance stations. When I...
Chris Cook
NEED PR EXPERIENCE IN COLLEGE? VOLUNTEER.
Cliché alert, CoMC students! Think outside the box. This oft-overused phrase really is a simple way to look at gaining experience in a...
Chris Cook
THE INTERVIEW AS AN OPPORTUNITY
In 2015, I had the privilege to address attendees of the NFL-NCAA Coaching Academy in Louisville. I presented on the interview process...
Chris Cook
TO ASK A QUESTION OR TO QUESTION? THAT IS THE QUESTION
I came across a piece written by Aja Frost in The Muse about leaders asking questions. She describes how she felt her role as a leader...
Chris Cook
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